Tale
Delivering revamped desktop and mobile screens for a sports betting startup
TIMELINE
Nov 2024 - Ongoing
ROLE
UX Design
TEAM
Self
Tale
TOOLS
Figma
CONTEXT
Tale is a sports betting startup focused on providing a platform for users to tail or copy bets from sports bettors with a proven track record or valuable insights known as cappers. I was approached by Tale to redesign a number of screens for the Tale website and platform.
DESIGN CONSTRAINTS + APPROACH
Due to limited resources and a tight timeframe, conducting extensive user research was not feasible. Instead, my approach was focused on making UI and visual improvements based on industry and competitor analysis and close collaboration with the Tale team.
01
->
Tale Website
LANDING
BEFORE
AFTER
The landing page of a website is a user's first impression of it's respective brand, owner, etc. For the redesign, we focused on placing a greater focus on emphasizing what Tale can do for users and CTA button. In addition, we made sure visual elements aligned with Tale's branding and identity.
CAPPER PAGE
BEFORE
AFTER
02
->
Tale Platform
MOBILE
BEFORE
AFTER
CAPPER / CREATE A POST
BEFORE
AFTER
